Director of E-Commerce & Digital Marketing

On Site Full TimeBirmingham, Alabama, United StatesSouthern Shirt

We are seeking a Director of E-Commerce & Digital Marketing to lead our digital strategy and drive B2C revenue through innovative online initiatives.

Requirements

  • Bachelor’s degree
  • 8+ years of e-commerce and digital marketing experience with direct ownership of B2C revenue
  • Expertise in Shopify and hands-on experience with GA4
  • Proven track record managing paid media campaigns across Meta Ads, Google Ads, TikTok, Pinterest, and affiliate platforms
  • B2C e-commerce acquisition experience across paid media and SEO/SEM, including channel mix optimization
  • Experience owning an e-commerce P&L/budget and optimizing channel mix to hit performance targets
  • Authorized to work in the United States

Benefits

  • 401K Retirement with employer matching
  • Medical, Dental, and Vision Insurance
  • Paid Time Off (PTO) and Holidays
  • Company Sponsored Luncheons and Events
  • Generous Employee Discounts on SSCO Product

To apply for this job please visit jobs.workable.com.


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