Integrated Marketing Manager

Role Overview

The Integrated Marketing Manager will help shape how Southland Credit Union attracts new Members, strengthens existing relationships, and connects people with financial products and services. The role requires someone who can see the bigger picture, recognize opportunities, bring forward recommendations, and take ownership of turning strategy into measurable results.

What You Will Do

The Integrated Marketing Manager will translate organizational priorities into thoughtful marketing strategies, lead integrated campaigns across digital advertising, email, websites, social media, direct mail, and other marketing channels, and ensure each campaign delivers a cohesive experience and supports Southland’s broader business objectives.

Why It Might Be a Fit

The ideal candidate will think strategically, take ownership of initiatives, exercise sound judgment, and influence decisions through data, insights, and creative thinking. They will also have a strong instinct for developing clear, compelling messaging that connects with different audiences.

Requirements

• Five or more years of progressive marketing experience
• Proven ability to independently lead complex, multichannel marketing initiatives
• Strong copywriting, editing, and storytelling skills
• Experience coordinating cross-functional teams and managing multiple project timelines
• Strong understanding of digital marketing, customer acquisition, lifecycle marketing, audience segmentation, and campaign performance measurement
• Strong analytical skills, including the ability to interpret marketing performance data and translate insights into actionable recommendations