APAC Channel Marketing Manager

Role Overview

The APAC Events Marketing team develops and delivers marketing-led events, client programmes and third-party event activations across the region. This role reports to the Head of Events Marketing, APAC and offers the opportunity to manage regional programmes from strategy and campaign development through execution, measurement and post-event follow-up.

What You Will Do

Develop and own integrated event marketing strategies for a portfolio of S&P Global events, conferences, client programmes and third-party activations across APAC, translating business and audience objectives into actionable multi-channel campaign plans. Lead end-to-end campaign execution across email, web, social and partner channels, including audience segmentation, landing pages, registration journeys, campaign tracking and reporting using platforms such as Marketo, Salesforce and Cvent.

Why It Might Be a Fit

This role requires experience in event marketing, conference marketing, event operations, event production or integrated campaign execution, including experience managing multiple projects from planning through delivery.

Requirements

• Relevant professional experience in event marketing, conference marketing, event operations, event production or integrated campaign execution, including experience managing multiple projects from planning through delivery.
• Demonstrated experience developing and executing integrated, multi-channel event marketing campaigns, including email marketing, audience segmentation, landing pages, registration journeys and campaign performance reporting.
• Hands-on experience working with marketing automation, CRM and event-management technology, including platforms such as Marketo, Salesforce and Cvent, or comparable systems.
• Professional fluency in English, with demonstrated ability to communicate effectively and coordinate programmes across cross-functional teams and external partners.

Benefits

• Health & Wellness: Health care coverage designed for the mind and body.
• Flexible Downtime: Generous time off helps keep you energized for your time on.
• Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
• Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
• Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
• Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.

Tagged as: Marketo, Salesforce