Senior Marketing Manager, Regional Events

Role Overview

The APAC Events Marketing team develops and delivers marketing-led events, client programmes and third-party event activations across the region. This role reports to the Head of Events Marketing, APAC and offers the opportunity to manage regional programmes from strategy and campaign development through execution, measurement and post-event follow-up.

What You Will Do

Develop and own integrated event marketing strategies for a portfolio of S&P Global events, conferences, client programmes and third-party activations across APAC, translating business and audience objectives into actionable multi-channel campaign plans. Lead end-to-end campaign execution across email, web, social and partner channels, including audience segmentation, landing pages, registration journeys, campaign tracking and reporting using platforms such as Marketo, Salesforce and Cvent.

Why It Might Be a Fit

The role requires 7–8 years of relevant professional experience in event marketing, conference marketing, event operations, event production or integrated campaign execution, including experience managing multiple projects from planning through delivery. The ideal candidate will have demonstrated experience developing and executing integrated, multi-channel event marketing campaigns, including email marketing, audience segmentation, landing pages, registration journeys and campaign performance reporting.

Requirements

• 7–8 years of relevant professional experience in event marketing, conference marketing, event operations, event production or integrated campaign execution
• Demonstrated experience developing and executing integrated, multi-channel event marketing campaigns
• Hands-on experience working with marketing automation, CRM and event-management technology
• Professional fluency in English, with demonstrated ability to communicate effectively and coordinate programmes across cross-functional teams and external partners

Benefits

• Health & Wellness
• Flexible Downtime
• Continuous Learning
• Invest in Your Future
• Family Friendly Perks
• Beyond the Basics