B2B Marketing Manager, Focus on Events

Role Overview

As a B2B Marketing Manager, you will be responsible for establishing and maintaining contact with our customers through trade show appearances, digital formats, and campaigns. You will generate new leads and create genuine encounters.

What You Will Do

You will develop our event and demand generation strategy together with the management team and rely on the right mix of live and digital events to generate and convert high-quality leads. You will design, plan, and organize international trade shows, webinars, and customer events with a clear focus on lead generation and brand positioning.

Why It Might Be a Fit

You have a completed degree or training in marketing, communication, event management, or a comparable qualification. You can strategically plan and oversee complex marketing campaigns.

Requirements

• completed degree or training in marketing, communication, event management, or a comparable qualification
• strategically plan and oversee complex marketing campaigns
• experience in organizing (international) B2B events such as trade shows and webinars, ideally in the industrial sector
• creative concepts and implement them with passion
• structured, detailed, independent, and reliable
• good sense of different target groups and international teams
• experience in managing and coordinating external service providers and partners
• confident in using digital tools, especially CRM and marketing automation tools as well as webinar platforms
• analytical, data-driven view of results and ROI of your campaigns
• hands-on mentality and willing to get involved
• fluent German and English
• willing to make occasional business trips (national and international)

Benefits

• meal allowance
• regular team events
• Wellpass
• JobRad