Marketing Specialist, Go-to-Market Campaigns

Role Overview

The Marketing Specialist plays a key role within the marketing department, developing and deploying integrated 360 campaigns, ensuring coordination between internal teams and external partners, and aligning all marketing content across various channels to deliver a consistent and relevant customer experience.

What You Will Do

Develop and execute 360° conversion marketing campaigns, collaborate with the Go-to-Market Team Lead to define content strategy, act as project lead for the deployment of integrated campaigns, present campaign concepts, write integrated campaign presentations, and optimize the customer experience across digital channels.

Why It Might Be a Fit

The ideal candidate will have a university degree in marketing, communications, or a related field, 3-4 years of experience managing omnichannel marketing campaigns, excellent knowledge of traditional, digital, and social marketing channels, and proficiency in Microsoft Office Suite.

Requirements

• University degree in marketing, communications, or a related field
• Minimum of 3 to 4 years of experience managing omnichannel marketing campaigns
• Excellent knowledge of traditional, digital, and social marketing channels
• Ability to quickly adapt to change and work in an agile environment
• Autonomy, strong organizational skills, and ability to manage multiple projects simultaneously
• Creativity, initiative, and attention to detail in execution
• Proficiency in Microsoft Office Suite (PowerPoint, Word, Excel)
• Excellent writing and presentation skills in both French and English
• Bilingualism required (French and English, spoken and written)
• Ability to work under pressure in a dynamic environment
• Experience in the retail sector (an asset)
• Strong interest in sports, physical activity, and the outdoors (an asset)

Benefits

• Benefits and retirement programs
• Ongoing training programs
• Additional perks to support your well-being
• Career growth opportunities and product discounts

Tagged as: Excel