Senior Manager – Digital Marketing

Role Overview

We are a global sports content platform that covers the world’s biggest sports and esports subjects. Our passionate team comprises top content creators from around the world who produce hundreds of well-researched content pieces on a daily basis.

What You Will Do

Lead overall digital media plan and execution, create and manage digital marketing strategies, own the strategic development of performance marketing, drive and manage large scale campaign planning, execution and optimization strategy.

Why It Might Be a Fit

8+ years of experience in Performance and Digital Marketing for consumer products, excellent analytical and logical reasoning skills, thorough understanding and experience of bid optimisers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools.

Requirements

• 8+ years of experience in Performance and Digital Marketing for consumer products
• Preferred combination of experience in online acquisition and retention marketing in an in-house digital marketing setup
• A good understanding of funnels, audience segmentation, creative best practices and marketing briefs
• Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns
• Thorough understanding and experience of Bid optimisers, RTB, DSPs, Ad exchanges, DMPs, Audience targeting/segmentation and web analytics tools like GA360/amplitude/Appsflyer/Firebase/Clevertap
• Excellent hands-on exposure to managing and optimizing campaigns on Adwords, Bing, Facebook, and other ad platforms
• Enthusiasm to learn and upskill on processes, tools and best practices basis new trends