Retention & Engagement Marketing Lead

Role Overview

As Retention & Engagement Marketing Lead, you will develop strategies to deepen listener engagement, reduce churn, and bring inactive users back. You will combine consumer insights, data, and creativity to build experiences that give listeners more reasons to return to Spotify.

What You Will Do

You will lead Spotify India’s consumer retention and engagement marketing strategy, identify key drivers of disengagement and churn, and develop targeted strategies to encourage repeat listening and long-term retention.

Why It Might Be a Fit

You will be a good fit if you have 8+ years of experience in growth, lifecycle, retention, or customer relationship management (CRM) marketing, and you understand consumer behavior and know how to turn insights into strategies that encourage repeat usage and build long-term relationships.

Requirements

• 8+ years of experience in growth, lifecycle, retention or customer relationship management (CRM) marketing
• Experience developing segmentation strategies, personalised consumer journeys and engagement programmes for large consumer audiences
• Confidence working with data, analytics and experimentation to identify opportunities, evaluate performance and make informed decisions