Lifecycle Marketing & Martech Manager

Role Overview

The Lifecycle Marketing & Martech Manager will own end-to-end customer lifecycle campaigns from strategy to technical execution, leading a Lifecycle Marketing Specialist and championing the Martech stack.

What You Will Do

You will drive retention, reactivation, and growth strategies through targeted email, SMS, and multi-channel lifecycle campaigns, oversee Martech & Systems Integration, and translate customer behaviour data into highly targeted, personalized customer journeys.

Why It Might Be a Fit

We are looking for a hybrid digital strategist and tech expert to elevate our customer engagement, retention, and lifetime value, with a competitive salary + super + profit share + team discounts, and a supportive environment where your leadership and contributions are truly valued.

Requirements

• 3 to 5 years of professional experience in CRM, lifecycle marketing, or digital marketing roles
• Strong technical understanding of CRM system integrations, data flows, and database health
• Experience with platforms like Insider, Snowflake, or Salesforce Marketing Cloud
• Ability to read and understand basic HTML for email and campaign templates
• Proven leadership or coaching experience with direct reports
• Exceptional ability to analyse customer data, build data-driven segmentation models, and translate insights into continuous optimization strategies

Benefits

• Competitive salary
• Super
• Profit share
• Team discounts
• EAP and gym discounts