Web Marketing Manager

Role Overview

The Web Marketing Manager owns search engine optimization (SEO) execution, conversion rate optimization (CRO), technical web delivery, and directory data quality across Spring’s ecosystem of 200+ sites. This role serves as the team’s primary information technology (IT) interface, translating business needs into technical specifications and coordinating implementation with technical resources.

What You Will Do

Lead web projects from specifications through IT and developer coordination, user acceptance testing (UAT), and implementation across 200+ sites. Own technical SEO health across our sites: audits, sitemaps, site structure and making sure page changes don’t hurt search performance.

Why It Might Be a Fit

This is a hands-on role that manages a team of Analysts and partners closely with the Content, Paid Media, Brand, and Email Lifecycle teams. You’ll also manage two analysts and lead SEO, experimentation, and analytics programs that translate website data into traffic and conversion gains.

Requirements

• Bachelor’s degree in Business, Marketing, Analytics, or a related field, or equivalent experience.
• 5+ years of experience in web management, conversion optimization, experimentation, web analytics.
• Experience running A/B tests from hypothesis through readout, with a working grasp of sample size, test duration and statistical significance.
• Experience running experiments on websites with low traffic volumes is required.
• Hands-on analytics skills in GA4 and a business intelligence (BI) tool, such as Domo or a comparable platform.
• Experience working with IT or developers through specs, prioritization and UAT.
• Working knowledge of SEO: you’ve done an SEO audit, worked with an SEO team or fixed technical SEO issues.
• Strong organizational, project management, cross-functional communication, and collaboration skills.
• Strong GA4 skills.

Tagged as: Google Analytics, Project Management