Lifecycle Marketing Lead, Payer

Role Overview

The Lifecycle Marketing Lead will own and optimize the end-to-end journey for Spring members with payer coverage, developing and executing lifecycle marketing strategies to drive engagement, appointment bookings, and long-term health outcomes.

What You Will Do

Design, execute, and optimize multi-channel marketing strategies to move members through the funnel, build personalized, automated lifecycle journeys, and identify friction points to improve activation, retention, and re-engagement.

Why It Might Be a Fit

The ideal candidate will have 6–10+ years of experience in lifecycle, CRM, or growth marketing, with a strong analytical mindset, and a passion for mental health and improving lives.

Requirements

• 6–10+ years in lifecycle, CRM, or growth marketing
• Proven experience building and scaling multi-channel, automated marketing journeys for a D2C audience
• Deep familiarity with marketing automation platforms—Iterable strongly preferred
• Strong analytical chops; you’re comfortable digging into data and surfacing actionable insights
• Solid understanding of behavioral and personalized marketing tactics
• Strong communication and collaboration skills, with experience working cross-functionally
• Creative and resourceful, with a strong bias for action and testing
• A genuine passion for mental health and a respect for the people behind the metrics

Benefits

• Health, Dental, Vision benefits
• Employer sponsored 401(k) match of up to 2%
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers
• Competitive paid time off policies
• Parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents
• Access to Noom, a weight management program
• Access to fertility care support through Carrot
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year
• $200 per year donation matching to support your favorite causes