Senior Growth Marketing Specialist

Role Overview

As a leader in Medicare health insurance distribution, Spring Venture Group guides people through one of their most important life decisions — finding the right insurance coverage. We are on a mission to be the most trusted partner for our customers and our people, enabling empowered decisions along the journey to health and financial well-being.

What You Will Do

The ideal candidate understands that a landing page is a bridge between acquisition and retention. You will design experiences that align perfectly with Paid Media intent, maintain SEO best practices, and set the stage for long-term Customer Retention.

Why It Might Be a Fit

You will drive multi-channel conversions, optimize distinct user pathways, focusing heavily on generating high-intent form fills, digital quote engine completions, digital enrollments, and click-to-call telephone actions.

Requirements

• 4+ years of dedicated experience in CRO, web optimization, or growth marketing with a proven track record of moving conversion needles and managing testing roadmaps.
• A strong baseline understanding of paid acquisition channels (Meta Ads, Google Ads) and an acute awareness of how user intent shifts based on the traffic source.
• Familiarity with on-page SEO principles, including proper header tags, content hierarchy, and the delicate balance between copy length and conversion-focused layouts.
• Baseline understanding of navigating and reviewing landing pages inside WordPress using a modern block/visual framework—ideally Breakdance Builder (or similar tools).
• Expert-level knowledge of GA4 and Google Tag Manager (GTM). Ability to set up custom events and triggers to validate test metrics cleanly.
• Deep hands-on experience using enterprise testing suites (preferably Optimizely, though VWO or other platforms are acceptable).
• Baseline understanding of user experience (UX) principles. A basic understanding of HTML/CSS to effectively collaborate with our developers or make minor style adjustments is a huge plus.
• Experience in lead-generation environments (Healthcare, Insurance, FinTech, or highly regulated spaces) is strongly preferred.
• An AI-native marketer who views emerging technology as an essential efficiency driver. You know how to prompt effectively to generate persuasive, compliant messaging variants and use AI tools to find operational shortcuts in the testing lifecycle without sacrificing human strategy.

Benefits

• Competitive compensation
• Medical, Dental and Vision benefits after a short waiting period
• 401k matching program
• Generous paid time off program with an additional company break during the holidays
• Annual Volunteer Time Off (VTO) and a donation matching program
• Life Insurance
• Employee Assistance Program (health & well-being on and off the job)
• Rewards and Recognition
• Maternity and Parental Leave
• Training program and ongoing support throughout your entire Spring Venture Group career
• Optional enrollment options include HSA/FSA, AD&D, Spousal/Dependent life insurance, Short Term/Long Term Disability, Travel Assist, and Legal plans

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