Senior Marketing Manager

Hybrid Full TimeSouth Holland, NetherlandsSpringer Nature

Role Overview

As Senior Marketing Manager, AI Growth & Partnerships, you will lead the development and execution of marketing plans that support the growth and adoption of the AI Growth & Partnerships portfolio. You will work closely with the Head of Marketing Strategy Corporate, the VP AI Growth & Partnerships, product leaders, commercial teams, and Research Marketing to translate business priorities into customer-focused marketing activities and content that drives awareness, engagement, customer acquisition, and commercial results.

What You Will Do

You will own the end-to-end delivery of marketing programs across the AI Growth & Partnerships portfolio, from planning through execution, performance measurement, and optimization, ensuring marketing activities deliver measurable business impact.

Why It Might Be a Fit

You will have strong marketing execution capabilities, excellent content marketing skills, stakeholder management, commercial awareness, and the ability to coordinate multiple teams and priorities in a matrix environment.

Requirements

  • Significant demonstrable experience in marketing, product marketing, growth marketing, or go-to-market execution roles.
  • Proven success delivering integrated marketing campaigns for complex products, services, or portfolios.
  • Experience working closely with product, sales, and business teams to execute marketing initiatives.
  • Strong track record of managing multiple stakeholders and projects simultaneously.
  • Ability to operate effectively within a global matrix organisation.
  • Experience in technology, digital products, AI-related businesses, or innovation-led environments is advantageous.
  • Strong marketing planning, content marketing, campaign management, and execution skills.
  • Excellent stakeholder management and influencing abilities.
  • Ability to translate business and product priorities into clear marketing actions and deliverables.
  • Strong understanding of modern marketing disciplines, including demand generation, content marketing, digital marketing, customer lifecycle marketing, and performance measurement.
  • Experience with Account-Based Marketing (ABM) principles, including account segmentation, personalized engagement strategies, and sales and marketing alignment.
  • Excellent communication, presentation, and project management skills.
  • Strong analytical skills with the ability to interpret data and generate actionable insights.
  • Strong organisational skills with attention to detail and delivery excellence.
  • University degree in Marketing, Business, Communications, or a related field, or equivalent demonstrable experience.

To apply for this job please visit springernature.wd3.myworkdayjobs.com.

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