Role Overview
As a Senior Integrated and ABM Specialist, you’ll help shape how Sprinklr engages priority audiences and enterprise accounts. You’ll turn audience insight, account intelligence, and business priorities into connected experiences that build engagement, support pipeline progression, and create opportunities for account growth.
What You Will Do
Plan and execute integrated, multi-channel campaigns from brief and audience strategy through launch, optimization, and performance reporting. Build campaign journeys across email, content, webinars, virtual events, paid media, social, web, executive engagement, and sales-assisted outreach.
Why It Might Be a Fit
Success means delivering campaigns that feel like one connected experience rather than a collection of channel activities. Your programs help account teams understand where engagement is building, which buying-group members matter, and what action to take next.
Requirements
- 5–7 years of experience in B2B integrated marketing, demand generation, account-based marketing, campaign management, or a related discipline
- Working knowledge of 1:1, 1: Few ABM motions, buying groups, persona-led journeys, account research, and relevant account-specific experiences
- Experience partnering with Sales and cross-functional marketing teams in a matrixed, global environment
- Strong project management skills with the ability to manage multiple programs, stakeholders, deadlines, and dependencies
- Analytical fluency across engagement, conversion, funnel, pipeline, and account-level performance metrics
- Clear written and verbal communication, strong attention to detail, and the ability to turn complex inputs into actionable plans
- Hands-on experience with CRM, marketing automation, campaign analytics, paid media, webinar, and project-management platforms
- Familiarity with ABM and intent platforms such as 6sense, Demandbase, or Terminus is preferred; comparable account intelligence experience is welcome
Benefits
- Comprehensive suite of benefits designed to help each member of our team thrive
- Voluntary healthcare coverage in countries where applicable
- Paid time off to recharge and spend time with loved ones
- Open Mentoring Program to create meaningful connections that support growth and amplify our focus
To apply for this job please visit sprinklr.wd1.myworkdayjobs.com.
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