Content Marketing Manager (m/f/d)

Role Overview

As a Content Marketer, you will be an integral part of Spryker’s global marketing team, shaping the narratives that connect our platform to the audiences that matter most. You will produce and manage content that drives awareness, pipeline, and thought leadership across key markets – with a strong focus on the DACH region.

What You Will Do

You will develop and execute a content marketing strategy aligned to Spryker’s pipeline and brand goals, covering long-form articles, whitepapers, case studies, landing pages, email nurture sequences, and social content. You will plan and run integrated content campaigns targeting key personas across Spryker’s ICP industries, with a primary focus on the DACH region.

Why It Might Be a Fit

You will be someone with a bias to action and a can-do attitude, who is eager to roll up your sleeves. You know how best to leverage AI to increase efficiency and boost creativity, without crossing the border into AI slop. You are curious and commercially minded, with an instinct for what content will resonate with senior B2B buyers in complex industries.

Requirements

• 3–5 years of content marketing experience, ideally gained at a B2B SaaS or technology company with an international remit.
• Proven ability to write, edit and deliver high-quality long-form and short-form content independently, including whitepapers, blog posts, case studies, and sales enablement material (at times with graphics included).
• Experience generating content for multi-channel campaigns, including email, social, and paid amplification.
• Solid understanding of B2B buyer journeys and experience mapping content to funnel stages from awareness through to decision.
• Experience in the digital commerce or e-commerce space is a big plus, as is familiarity with Spryker’s target verticals (industrial manufacturing, high-tech, construction, MedTech, or automotive).
• Prior experience running campaigns specifically targeting the DACH region is a plus.
• Hands-on experience with a CMS (e.g. WordPress, Contentful, or similar) and marketing automation platforms (e.g. HubSpot, Marketo).
• Comfortable working with analytics tools (Google Analytics, SEMrush, or similar) to interpret content performance and inform strategy.
• Familiarity with project management and collaboration tools (e.g. Jira, Confluence, Notion, Slack) and an appetite for working in an AI-augmented content workflow.

Benefits

• Ultimate Flexibility: Work from anywhere with fully flexible hours and unlimited vacation days.
• Growth Opportunities: Invest in your future with a dedicated budget for self-learning tools, training, workshops, and language classes.
• Inclusive & Diverse Culture: Embrace your authentic self in an environment that celebrates diversity.
• The Spryker Spirit: Experience a low-ego, collaborative culture that values connection and innovation.
• Cutting-Edge Innovation: Be at the forefront of enterprise commerce by working with the latest technologies and tools.
• Embrace the FLOW: Live our FLOW philosophy—Flexible, Life, Oryx, Work—which redefines the work-life balance.