Role Overview
The position is responsible for building and operating MarTech capabilities to measure, automate, and optimize customer journeys across digital channels.
What You Will Do
Configure, operate, and exploit marketing technology tools, establish automated customer care scripts, analyze the conversion funnel, and optimize paid advertising campaigns.
Why It Might Be a Fit
Strong logical thinking, data analysis skills, and ability to read and analyze data using SQL, Power BI, or Looker Studio is a significant advantage.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, Data Analysis, or related fields
- At least 3 years of experience in Performance Marketing or Digital Marketing
- At least 1 year of experience working deeply with MarTech systems
- Familiarity with the financial services industry, including securities, banking, and fintech
- Paid Ads: Google, Facebook, TikTok, LinkedIn, Zalo, programmatic ads
- Analytics/Tracking: GA4, GTM, Firebase, Adjust/AppsFlyer
- Automation/CRM: HubSpot, Salesforce, Insider, CleverTap, ActiveCampaign (or equivalent)
- Strong logical thinking, data analysis skills
- Ability to read and analyze data using SQL, Power BI, or Looker Studio is a significant advantage
To apply for this job please visit linkedin.com.
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