Data Analyst Performance Marketing

Role Overview

The Data Analyst Performance Marketing will analyze cross-channel marketing performance and derive action recommendations to maximize sales and efficiency. The role involves analyzing channel-specific KPIs, evaluating campaigns and creatives, and developing data-based hypotheses to test and optimize marketing budgets.

What You Will Do

The Data Analyst will analyze channel-specific KPIs, evaluate campaigns and creatives, and develop data-based hypotheses to test and optimize marketing budgets. They will also prepare structured data inputs for overarching models and contribute to the further development of the performance marketing strategy.

Why It Might Be a Fit

The ideal candidate will have several years of experience in performance or marketing analytics, proficiency in SQL, Excel, and common BI tools, and a comprehensive understanding of central performance KPIs. They will also have experience in close cooperation with performance marketing teams and a good understanding of their steering logics.

Requirements

• Several years of experience (ca. 3-5 years) in the performance or marketing analytics environment
• Proficiency in SQL, Excel, and common BI tools (e.g. Power BI, Tableau or Looker)
• Comprehensive understanding of central performance KPIs such as ROAS, CAC, and CVR
• Experience in close cooperation with performance marketing teams
• Reflective handling of attribution logics
• Growing understanding of topics such as incrementalism, MMM or MTA

Benefits

• Flexible working hours
• Home office possibility
• Short communication paths
• Flat hierarchies
• High degree of self-responsibility
• Show watches
• Premium free tickets
• Family and friends
• Insider offers
• Wellpass
• Occupational old-age provision
• Job bike
• Subsidy for the Deutschlandticket
• Numerous corporate benefits

Tagged as: Data Analysis