Business Development Manager

Role Overview

As a Business Development Manager, you will be part of a dedicated team based in Calgary, AB or Edmonton, AB and reporting to the Independent Retail (IR) Sales Manager. This field-based role supports a broad territory from Thunder Bay, ON to Vancouver Island, BC, and requires regular regional travel, including up to 50% overnight travel weekly. You will grow, develop, and drive sales within your assigned territory across whole goods categories and parts. You will also develop dealer growth plans, forecast product demand, manage dealer inventory, communicate promotions, review programs, and support warranty resolution.

What You Will Do

The main day-to-day responsibilities and outcomes include growing parts sales growth by encouraging Independent Retail dealers to become Service Dealers, representing Stanley Black & Decker at dealer Open Houses, Demo Days, Test Drives, Trade Shows, and other key customer events, and managing dealer advertising packages by establishing budgets, developing advertising plans, ensuring adequate signage, and promoting merchandising best practices that drive consumer traffic.

Why It Might Be a Fit

You will be a fit for this role if you have a post-secondary education in Sales, Marketing, or a related field, 3+ years of business development or territory sales experience, ideally within the commercial outdoor products industry or selling through an independent retail channel, and client-focused with exceptional relationship-building and communication skills.

Requirements

• Post-secondary education in Sales, Marketing, or a related field
• 3+ years of business development or territory sales experience
• Client-focused with exceptional relationship-building and communication skills
• Strong planning, organization, and territory management abilities
• Proven self-starter who takes ownership, follows through, and works effectively with minimal supervision
• Highly motivated with a results-driven mindset
• Proficient in Microsoft Office (Word, Excel, Outlook, and PowerPoint) and Salesforce or similar CRM platforms

Benefits

• Competitive compensation with an anticipated annual base salary of $70,000–$85,000
• Performance-based earning potential through a discretionary sales incentive bonus targeted at 20% of your annual salary
• Company-provided fleet vehicle for both business and personal use
• Comprehensive benefits package designed to support your health, well-being, and financial future
• The tools you need to succeed, including a company vehicle, cell phone, and laptop
• A supportive and collaborative team where your ideas are valued and you can bring your best self to work every day
• Career growth opportunities across our diverse businesses as part of a Fortune 200 company
• Meaningful ways to give back through community involvement and volunteer initiatives that make a positive impact
• Employee perks including GoodLife Fitness discounts, employee product purchase programs, and many more exclusive offers