Sales Manager WA

Role Overview

As Sales Manager – WA, you will lead our WA sales team with a strong focus on profitable growth, commercial performance, and customer development. This role is responsible for developing and executing state sales plans, strengthening key customer relationships, and building a high-performing team culture that delivers results.

What You Will Do

Lead, coach and develop the WA sales team to drive accountability, capability and high performance. Develop and execute state sales strategies to deliver revenue growth, margin improvement and market share gains. Oversee and analyse state sales performance, identifying opportunities to improve profitability and commercial outcomes.

Why It Might Be a Fit

You love to learn, grow and be recognised for your valuable contributions. You are energised by leading people, building capability and delivering strong commercial outcomes. You are not intimidated by innovation. In fact, you embrace it.

Requirements

• Proven experience in a sales leadership role, with responsibility for leading, coaching and developing a high-performing team.
• Strong people leadership and management capability, with the ability to set direction, build accountability and lift team performance.
• Demonstrated experience in strategic sales, business development and customer relationship management.
• Strong commercial and financial acumen, with the ability to interpret sales data, manage margin performance, and make sound business decisions.
• Experience developing and executing sales plans that deliver both revenue growth and profitability improvement.
• Confidence in analysing performance metrics, identifying trends and translating insights into action.
• Strong coaching capability, including training team members on product features, benefits and value-based selling.
• Proficient in using business systems such as Microsoft Office, SharePoint, Salesforce, or similar CRM/reporting platforms.
• A proactive, results-driven leadership style with the ability to influence, motivate and drive execution.
• Experience or exposure in the Tool Industry, Construction, or a similar environment would be highly regarded.

Benefits

• Discounts on Stanley Black & Decker tools and other partner programs.
• Discounts on groceries and retail purchases through Perkbox.
• Additional Parental Leave benefits.
• Additional leave, including an annual Mental Health and Wellbeing Day.
• One day of volunteer leave with Disaster Relief Australia.
• Access to LinkedIn Learning.
• Fully maintained company vehicle.