Director – Digital Marketing

Role Overview

The Director, Digital Growth & Media Marketing is responsible for leading Staples Canada’s digital growth strategy, media investment, customer lifecycle marketing, and social media ecosystem across B2C and B2B. This role is accountable for driving customer acquisition, engagement, retention, traffic, and revenue through a portfolio of paid, owned, and earned channels.

What You Will Do

The Director will lead teams responsible for performance media, SEM, CRM and email marketing, paid and organic social media, marketing technology, and digital marketing effectiveness. This leader will partner closely with Integrated Marketing, Creative & Production, Analytics, eCommerce, Digital Experience, and Business (i.e. B2B, Merchandising, Digital, Services) teams to ensure digital investments drive measurable business outcomes and support enterprise growth objectives.

Why It Might Be a Fit

As a member of the Marketing Leadership Team, this role will champion innovation, customer-centric marketing, personalization, and data-driven decision making while advancing Staples Canada’s digital marketing capabilities.

Requirements

• University degree in business, marketing, commerce, digital marketing, analytics, or a related discipline.
• MBA or advanced education in marketing, business, digital transformation, analytics, or related field considered an asset.
• Deep knowledge of digital growth marketing across paid, owned, and earned channels, including performance media, SEM, CRM/email, paid and organic social, and lifecycle marketing.
• Strong understanding of B2C and B2B customer acquisition, engagement, retention, demand generation, and full-funnel marketing strategies.
• Demonstrated expertise in media investment strategy, budget allocation, channel optimization, agency management, and marketing performance measurement.
• Strong analytical capability with the ability to interpret marketing, customer, digital, and financial metrics and translate insights into clear business recommendations.
• Knowledge of marketing technology, personalization, segmentation, automation, first-party data activation, and customer journey orchestration.
• Familiarity with key digital and marketing platforms such as Google Ads, Google Analytics, paid social platforms, CRM/email platforms, marketing automation tools, and reporting dashboards.
• Minimum 10+ years of progressive digital marketing, media, CRM, lifecycle marketing, eCommerce, or growth marketing experience, preferably in retail, omni-channel, B2B/B2C, or customer-led environments.
• 5+ years of people leadership experience, including leading managers and/or multi-disciplinary teams.
• Experience owning significant media, digital marketing, or MarTech budgets with accountability for performance, optimization, and return on investment.
• Experience leading agency, platform, vendor, and technology partner relationships.
• Experience building or scaling digital marketing capabilities, personalization programs, lifecycle marketing strategies, or test-and-learn operating models.
• Experience partnering cross-functionally with eCommerce, analytics, merchandising, creative, integrated marketing, IT, and business stakeholders to deliver measurable business outcomes.

Benefits

• Associate discount
• Health and Dental benefits
• RRSP/DPSP
• Performance bonuses
• Learning & Development programs

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