Growth Marketing Manager

Role Overview

We’re hiring a Growth Marketing Manager to own how Startale App reaches, converts, and keeps users. This is a product-growth role, not a communications or PR role: you live in the funnel, the experiments, and the metrics. You’ll take products and features to market, grow the user base, and turn user insight into marketing that moves numbers.

What You Will Do

Product Go-to-Market: Own go-to-market strategy for Startale App launches and feature releases — positioning, messaging, and the value users actually feel. Growth Marketing: Run acquisition, activation, engagement, and retention across organic, community, and paid channels.

Why It Might Be a Fit

You’ll help build the growth engine from an early stage. You own a number — user growth on Startale App — and you move it. You don’t wait for a brief; you find the next experiment, ship it, read the result, and run the next one.

Requirements

• 4–7 years in Product Marketing, Growth Marketing, or Digital Marketing for a digital product (ideally a consumer app)
• Native-level Japanese and business-level English
• Strong command of GTM strategy and product positioning
• Hands-on with multi-channel growth campaigns (organic, community, paid)
• Analytical by default: you measure campaign performance and user behavior and change course on the data
• Sharp writer and communicator; comfortable running several projects at pace across teams

Benefits

• Competitive, globally benchmarked salary
• Stock options — real ownership in what you build
• Discretionary leave — you decide when and how much time you take
• Flexible, remote-friendly working (Tokyo hybrid base)
• Annual global workation (past: Croatia, Turkey, Dubai, Korea, and more)
• Premium tooling and real budget for AI