Growth Manager, Paid Social

Role Overview

The Growth Manager, Paid Social will own Stash’s paid social and mobile ad network acquisition, developing and executing strategies to improve customer acquisition cost (CAC), payback, and scalable growth. The role requires hands-on media management, building a disciplined experimentation system, and using AI-enabled workflows to operate at higher velocity.

What You Will Do

The Growth Manager, Paid Social will own channel strategy, optimization, testing, and measurement across paid social (Meta, TikTok) and platforms like AppLovin, with real influence over how efficiently we acquire new customers. The role involves running hands-on media, building a disciplined experimentation system, and using AI-enabled workflows to operate at higher velocity.

Why It Might Be a Fit

The ideal candidate is someone who thinks in marginal CAC and test roadmaps, gets energy from reading the account and the funnel, and knows how to turn a test-and-learn process into a repeatable engine for growth.

Requirements

• 4-6 years of hands-on experience buying and optimizing paid social (e.g. Meta and/or TikTok)
• Deep knowledge of working with MMPs (eg AppsFlyer)
• Experience building and executing testing roadmaps across media and landing pages
• Strong analytical skills—comfortable with performance data, experiment design, and translating insights into action
• Bias for speed and ownership; experience operating with AI tools or automation to increase leverage is a plus
• Strong communication skills, with the ability to partner effectively with creative, data, and cross-functional stakeholders

Benefits

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits
• Complimentary subscription to Stash+ account
• Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.
• Flexible PTO
• Work-from-home equipment stipends; home internet subsidy
• Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health