Role Overview
The Manager, Marketing Analytics leads the marketing analytics function and a team of analytics professionals supporting Marketing, Digital Experience, Retail, Product, and other lines of business. The role establishes measurement strategy, reporting standards, analytical priorities, and executive insights that improve marketing effectiveness, member growth, product adoption, engagement, and retention.
What You Will Do
The Manager, Marketing Analytics is responsible for moving the function beyond report production to clear interpretation, recommendations, and decision support. The role partners with senior leaders and cross-functional stakeholders to define business questions, KPIs, attribution approaches, test designs, dashboards, and analytical roadmaps.
Why It Might Be a Fit
The Manager, Marketing Analytics must have a proven ability to translate complex findings into executive-ready insights, recommendations, and decisions. The role requires strong knowledge of marketing measurement, attribution, conversion analysis, ROI or ROAS, funnel performance, campaign effectiveness, and experimentation.
Requirements
- Bachelors degree
- 3+ years of experience leading, managing, coaching, and developing analysts or analytics professionals
- 7+ years of progressive experience in marketing analytics, business intelligence, customer analytics, data science, decision science, or related analytical roles
- Advanced experience with Power BI, Tableau, or similar business-intelligence and visualization tools
- Advanced SQL and experience working with large, complex, multi-source datasets
- Applied knowledge of statistical analysis, experimental design, regression, segmentation, forecasting, and trend analysis
- Demonstrated experience prioritizing analytical portfolios, managing competing stakeholder needs, and balancing recurring reporting with deeper analysis
- Demonstrated experience supporting multiple lines of business and senior or executive stakeholders in a complex, matrixed organization
- Proven ability to translate complex findings into executive-ready insights, recommendations, and decisions
- Strong knowledge of marketing measurement, attribution, conversion analysis, ROI or ROAS, funnel performance, campaign effectiveness, and experimentation
- Strong understanding of data quality, metric governance, privacy, documentation, and analytical controls
To apply for this job please visit psecu.wd12.myworkdayjobs.com.
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