Marketing Operations Specialist

Role Overview

Join our dynamic China Marketing Team as a Marketing Operations Specialist to manage and optimize the upcoming Akamai China standalone website. The role involves driving local digital marketing campaigns, orchestrating inbound lead management workflows, and ensuring strict adherence to data residency and security protocols.

What You Will Do

Manage daily China website operations, operate local SCRM/MA platforms, oversee local lead capture touchpoints, track website funnel metrics, and deliver actionable insights to support marketing and sales leadership.

Why It Might Be a Fit

To be successful in this role, you will possess a Bachelor’s with 3+ years in B2B marketing, website, or digital operations within multinational tech environments, and have hands-on experience with modern CMS platforms, landing page builders, and web analytics.

Requirements

• Bachelor’s with 3+ years in B2B marketing, website, or digital operations within multinational tech environments
• Hands-on experience with modern CMS platforms, landing page builders, and web analytics
• Deep familiarity with China’s MarTech ecosystem: SCRM, WeCom, and marketing automation tools like Jingdigital
• Great understanding of B2B demand generation funnels, MQL/SQL lifecycles, and Salesforce CRM integration
• Excellent project management skills
• Bilingual in Mandarin and English for seamless global cross-functional collaboration