Global Head of Marketing Data & Insights, MD

Role Overview

We are looking for a seasoned marketing analytics leader who is both a creative problem-solver and a rigorous operator. This person will help marketers and business partners understand what drives marketing performance, what success looks like and where we can make better decisions with our budgets across businesses.

What You Will Do

Set the direction for marketing data, analytics, measurement and insights, create a simple, shared set of measures, build a disciplined test-and-learn approach, and turn analysis into specific recommendations for campaigns, channels, content, audiences and investment.

Why It Might Be a Fit

This leader will give teams a clear view of what is working, what is not and why, and help us understand our audiences and clients, improve campaigns and channels, make smarter investment choices and show how Marketing contributes to business results.

Requirements

• 12+ years of experience in marketing analytics, measurement, data strategy, audience insights or a related field
• Experience in financial services or another highly regulated industry
• A strong record of solving business and marketing problems with data
• Deep knowledge of marketing measurement, including key performance measures, attribution, incrementality, experimentation, benchmarking and optimization
• Experience using customer, behavioral and market data to identify trends, explain performance and improve marketing decisions
• A track record of partnering with data engineering, data science, technology and operations teams to improve data access, quality, integration and reporting
• Experience setting visualization standards and delivering automated, self-service dashboards for executive, strategic and campaign-level audiences
• The ability to turn complex analysis into clear stories, recommendations and choices for senior leaders and non-technical audiences
• Experience building or transforming an analytics, measurement or insights function and developing strong, globally distributed teams
• A collaborative leadership style, sound business judgment and the confidence to challenge assumptions constructively
• Experience applying advanced analytics and AI-enabled tools to automate insight, support decisions and improve marketing performance

Benefits

• 401K with company match
• Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages
• Paid-time off including vacation, sick leave, short term disability, and family care responsibilities
• Access to Employee Assistance Program
• Incentive compensation including eligibility for annual performance-based awards
• Eligibility for certain tax advantaged savings plans