Social Media Marketing Lead, VP I

Role Overview

The Social Media Marketing Lead, VP I is responsible for leading the North America social media function and developing the strategy that advances the firm’s business, brand, and marketing objectives across paid, owned, earned, and emerging social channels.

What You Will Do

The role oversees the planning, execution, optimization, and measurement of social media programs supporting the firm’s intermediary, retail, institutional, and brand priorities.

Why It Might Be a Fit

The ideal candidate will have extensive experience leading social media programs within asset management, financial services, wealth management, fintech, or other regulated industries.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Journalism, or a related field
• 7+ years of experience in social media marketing, digital marketing, communications, or related disciplines
• Experience managing multi-million-dollar marketing budgets and direct reports
• Demonstrated expertise across LinkedIn, Meta, Reddit, TikTok, YouTube, and emerging social platforms
• Strong knowledge of retail investor marketing, online communities, and evolving social media trends
• Experience leading influencer, creator, ambassador, and executive social media programs
• Proven track record developing and executing large-scale social media strategies and campaigns
• Asset management, wealth management, financial services, fintech, or other regulated industry experience strongly preferred
• Experience working across multiple regions in a global organization
• Demonstrated success partnering with senior executives, platform partners, agencies, and cross-functional stakeholders

Benefits

• 401K with company match
• Insurance coverage including basic life, medical, dental, vision, long-term disability, and other optional additional coverages
• Paid-time off including vacation, sick leave, short term disability, and family care responsibilities
• Access to Employee Assistance Program
• Incentive compensation including eligibility for annual performance-based awards (excluding certain sales roles subject to sales incentive plans)
• Eligibility for certain tax advantaged savings plans