Trade Marketing Manager

Role Overview

As the Trade Marketing Manager, you will be a key contributor in helping to develop, plan, and execute localized markets’ annual sales and marketing plans. This role is central to our mission, driving the development and execution of key marketing strategies that elevate consumer experiences and deepen brand engagement.

What You Will Do

You’ll spearhead initiatives across various channels, harnessing creativity and strategic insight to enhance visibility and drive market growth. Collaborate with the Sr. Director of Trade Marketing and the Regional and State Sales Directors and Managers to craft and deploy brand and channel strategies.

Why It Might Be a Fit

You’ll be a pivotal figure in promoting shopper engagement within the larger marketing team. Build and maintain strong relationships with key stakeholders, including liquor boards and buyers, to advocate for Stateside’s brands and support distributor sales efforts.

Requirements

• Bachelor’s degree in Business, Marketing, or a related field
• 5+ years of experience in the alcoholic beverage industry
• Exceptional ability to work both independently and as part of a team
• Excellent communication skills and the ability to prioritize effectively
• Deep understanding of the alcoholic beverage industry, including regulatory environments and marketing compliance
• Proven project management, communication, and organizational skills
• Off-Premise and On-Premise channel experience, with a solid grasp of the differing channels
• Demonstrated ability to effectively work cross-functionally and collaboratively, both internally and externally with all key stakeholders including distributors, customers, and brand partners
• Skilled in negotiation and relationship management
• Advanced proficiency in Microsoft Office and Google Workspace
• Availability to travel as required. Estimated 20-25%
• Military experience is a plus

Benefits

• Estimated Base Salary Range: $120,000-$140,000 USD
• Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, and qualifications

Tagged as: Project Management