CRM Marketing Manager

Role Overview

The CRM team at Stitch Fix is responsible for strengthening client relationships, maximizing customer lifetime value, and driving long-term retention through data-driven personalization. As a CRM Marketing Manager, you will strategically own and innovate key pillars of our CRM organization. Partnering closely with Creative, Data Science, Product, and Engineering teams, you will deliver highly personalized lifecycle programs across multiple channels to measurably reduce churn, increase reactivation, and elevate the overall customer experience.

What You Will Do

Strategize and execute comprehensive, cross-channel lifecycle and transactional programs (including Email, App Push, SMS and Packaging Inserts) to drive customer engagement and loyalty. Own and optimize the end-to-end planning and development workflow for CRM marketing initiatives, ensuring rapid execution and agile adaptation based on performance data.

Why It Might Be a Fit

This role requires a data-driven mindset with a strong understanding of how to design, test, and optimize high-scale marketing programs using consumer insights and empathy. Experience leading projects and mentoring junior team members or external vendors to ensure successful campaign delivery is also necessary.

Requirements

• 5+ years of experience in CRM marketing, with a dedicated focus on e-commerce lifecycle strategy.
• Proven expertise managing multi-channel campaigns, specifically utilizing Push notifications and SMS alongside traditional CRM tactics.
• Experience leading projects and mentoring junior team members or external vendors to ensure successful campaign delivery.
• Strong cross-functional collaboration and project management skills, with the ability to navigate complex stakeholder relationships across technical and creative teams.
• Data-driven mindset with a strong understanding of how to design, test, and optimize high-scale marketing programs using consumer insights and empathy.
• Familiarity with modern AI collaboration tools (such as ChatGPT, Copilot, or equivalent LLMs) to enhance daily productivity and content creation workflows.

Benefits

• Competitive salary
• Annual bonus
• Medical, dental, vision, and other benefits