Marketing Automation Manager – Canada, Spain, India

Role Overview

The Marketing Automation Manager will own the top of funnel systems and campaigns that run through them, working across Demand Generation, Events, Content, Partner Marketing, Sales Development, Sales Operations, and Analytics.

What You Will Do

The role will build and send list emails and sequences, set up webinars, load lead lists, run optimization, administer Pardot and its Salesforce sync, and evaluate, buy, and renew marketing tools.

Why It Might Be a Fit

The ideal candidate will have 4+ years of experience in marketing operations or marketing automation, with a strong understanding of Pardot administration, Salesforce fluency, and lead scoring, lifecycle, and routing experience.

Requirements

• Bachelor’s degree in Marketing, Business, Information Systems or a related field, or equivalent practical experience
• 4+ years in marketing operations or marketing automation, ideally in B2B SaaS
• Pardot administration: Salesforce connector, Engagement Studio, form handlers, campaign sync
• Salesforce fluency: campaigns, lead and contact fields, reports and dashboards
• Built nurture programs and can show what they did to conversion
• Ran a request queue at volume and cut the time per request with templates and automation
• Working SQL, and hands on with an enrichment tool such as Clay, ZoomInfo or Apollo
• Knowledge of GDPR and consent management across regions
• Demonstrates AI literacy, with the ability to leverage AI tools to enhance productivity, decision-making, and quality of work while applying sound judgment and critical thinking

Benefits

• Monthly remote work stipend
• Home office equipment package right at the start
• Home office equipment upgrade or membership to a local co-working space
• Sick leave benefit, parental leave, and 25 days of annual leave plus national holidays
• Personal development fund for courses, books, conferences, and material
• Annual international team-building trip, quarterly and monthly online get-togethers