Director Product Marketing

Role Overview

The Director of Product Marketing will be responsible for the strategic direction and further development of product marketing for SaaS and on-premises solutions. The role will involve refining positioning and messaging, developing scalable go-to-market strategies, and ensuring that market, customer, and competitive insights are consistently incorporated into the product and marketing strategy.

What You Will Do

The Director of Product Marketing will manage product-related go-to-market strategies for new products, releases, and features, and will coordinate their implementation in collaboration with Product Management, Marketing, and Sales. The role will also involve establishing a structured approach to customer, persona, market, and competitive analyses, and deriving concrete recommendations for action from them.

Why It Might Be a Fit

The ideal candidate will have several years of relevant professional experience in product marketing or a comparable strategic marketing role in an international environment, ideally in the B2B software or SaaS industry. The candidate will also have a proven track record of success in developing product, positioning, and go-to-market strategies, as well as in implementing B2B marketing initiatives.

Requirements

• several years of relevant professional experience in product marketing or a comparable strategic marketing role in an international environment
• ideally in the B2B software or SaaS industry
• experience in the legal tech or legal services market is a definite plus
• leadership experience and a willingness to take on responsibility
• proven track record of success in developing product, positioning, and go-to-market strategies
• ability to implement B2B marketing initiatives

Benefits

• Annual training budget and defined career paths
• Employee referral bonus
• Mobility: e.g., bike leasing, public transportation subsidies
• Workation: up to 30 days per year within the EU
• Computer glasses
• Tax-free benefits in kind
• Events & company parties (summer party, annual kick-off, etc.)
• Flexible work models (hybrid, remote work, part-time, etc.)
• English courses for all levels