Marketing Operations Program Manager, EMEA Events

Role Overview

The Marketing Operations Program Manager will serve as the end-to-end marketing operations process owner for in-person and online events. This role will collaborate with various teams to identify audiences, track and drive attendance, produce high-performing and measurable campaigns, and provide sales follow-up reporting.

What You Will Do

Responsibilities include owning end-to-end marketing operations, partnering with teams to define operational plans, managing audience strategy and campaign execution, monitoring registration and attendance, and reporting on campaign performance.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field, with a strong track record of developing scalable programs and driving successful campaign outcomes.

Requirements

• 5+ years of experience in marketing operations, demand generation operations, event operations, or a related field
• 3+ years of proven expertise in Marketo
• Proven track record of optimizing campaign and execution workflows within event and webinar platforms
• Experience with audience segmentation, campaign workflows, lead management, and sales follow-up processes
• Strong program-management skills
• Strong analytical and problem-solving skills
• Understanding of data quality, consent, privacy, and contact-governance practices
• Clear written and verbal communication skills
• Attention to detail and ability to operate effectively in a fast-paced environment
• Experience integrating AI into scalable marketing operations workflow designs

Tagged as: Marketo