Associate Manager, CRM and Marketing Automation

Role Overview

As the Associate Manager, CRM & Marketing Automation, you will be responsible for developing, executing, and optimizing global customer engagement strategies that drive lead generation, nurturing, conversion, retention, and reactivation across the customer lifecycle throughout the US, Canada, Europe, the Middle East and Africa.

What You Will Do

Own and optimize the end-to-end customer lifecycle, from lead acquisition and conversion through retention and re-engagement, identifying opportunities to improve engagement at every stage. Design, build, and manage scalable customer journeys, automated nurture programs, lead scoring, segmentation, and lead routing using marketing automation platforms such as Marketo and Salesforce.

Why It Might Be a Fit

This role is expected to contribute as a broader digital marketing leader, collaborating with subject matter experts across web, analytics, SEO/SEM, social media, and paid media to ensure digital initiatives work together as a connected ecosystem that supports business growth.

Requirements

• Bachelor’s degree
• Minimum 6 years work experience in Information Technology, CRM, Digital Marketing or other related area
• Minimum 4 years experience with email marketing, lead nurturing, marketing automation
• Minimum 3 years experience in Marketo
• Proficient in marketing automation technology
• Proficient in mobile/responsive e-mail design and development
• Knowledge of SEO/SEM and Adobe Analytics
• Hands on experience with HTML, Marketo and Salesforce CRM

Benefits

• Dental insurance
• Vision insurance
• USN: $89,300 – $148,800 USD Annual
• US5: $93,800 – $156,200 USD Annual
• US10: $98,200 – $163,700 USD Annual
• US15: $102,700 – $171,100 USD Annual
• US20: $107,200 – $178,600 USD Annual
• US30: $116,100 – $193,400 USD Annual