Director of Demand Generation

Role Overview

The Director of Demand Generation will lead Suki’s demand strategy across multiple revenue streams and customer segments. The role requires creativity, commercial instinct, experimentation, and analytical rigor to continually answer who should be reached, where they can be found, what will get their attention, and what will move them through the funnel. The ideal candidate will be an expert in Suki’s commercial strategy and a close partner to the CRO, CGO, and commercial leadership.

What You Will Do

The Director of Demand Generation will own the strategy for creating, capturing, and converting demand across Suki’s different revenue streams and customer segments. They will continuously evaluate target audiences, accounts, personas, titles, buying committees, and qualification criteria. The role will also involve building integrated programs across paid, digital, content, events, ABM, executive engagement, and other channels.

Why It Might Be a Fit

The ideal candidate will be a creative demand builder who doesn’t believe demand generation begins and ends with paid media, email, and MQLs. They will be commercially minded, analytical, and diagnostic, with the ability to zoom out from individual campaigns to understand markets, audiences, revenue streams, buying committees, and how they fit together into a cohesive demand strategy.

Requirements

• 10+ years of experience in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing roles
• Experience leading demand strategy at the Director level
• Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees
• Demonstrated experience building demand strategies across multiple customer segments, products, or revenue streams
• Deep understanding of account-based marketing principles
• Proven ability to develop new acquisition channels and demand programs
• Strong analytical skills with experience evaluating funnel performance, channel effectiveness, conversion, pipeline, and revenue impact
• Experience partnering closely with Sales and senior commercial leadership on targeting, pipeline strategy, and go-to-market execution
• Experience developing both new-logo acquisition and existing-customer expansion programs
• Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution
• Excellent written, verbal, and executive communication skills
• A bias toward action, experimentation, and measurable impact

Benefits

• OTE salary range between $170,000 – $215,000
• Discretionary bonus
• Equity package