Head of Consumer Growth

Role Overview

The Head of Consumer Growth will lead the go-to-market strategy, commercial growth plan, and acquisition engine for SumUp’s consumer product. They will build the consumer growth function from its current early stage, bringing together performance marketing, direct-to-consumer acquisition, merchant-led distribution, CRM, creative, and content.

What You Will Do

The Head of Consumer Growth will own the go-to-market strategy and growth plan for SumUp’s consumer product across six European markets, build and lead a multidisciplinary consumer growth team, develop a balanced acquisition model, and take commercial ownership of growth investment.

Why It Might Be a Fit

The ideal candidate will have a strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product, or high-growth consumer app, and experience scaling a consumer proposition across multiple markets and through a comparable stage of growth.

Requirements

• A strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product, or high-growth consumer app
• Experience scaling a consumer proposition across multiple markets and through a comparable stage of growth
• Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth, and unit economics
• Experience building and leading multidisciplinary growth teams while remaining comfortable operating hands-on
• Strong commercial judgement and a track record of making effective investment decisions under uncertainty
• The ability to work across Product, Brand, Analytics, Communications, and local market teams within a complex organisation
• A rigorous experimentation mindset and the ability to operate quickly and pragmatically in an early-stage environment
• Familiarity with financial services marketing regulations and the judgement to work within them without losing creativity or pace

Benefits

• Virtual Stock Option programme
• Generous time off (28 days of paid leave, plus bank holidays and special leaves)
• Dedicated annual L&D budget for attending conferences and/or advancing your career through further education
• Private health insurance, including optical and dental
• Salary-sacrifice commuter benefits via Gogeta
• Retirement scheme (SumUp matches 7% when you contribute 5%)
• Life insurance from MetLife for 2× your salary
• Break4me (1-month sabbatical after 3 years of service)
• Referral Bonus (earn additional rewards by referring talented individuals to join the SumUp team)