Assistant Vice President, Product Marketing

On Site Full TimeHong Kong, ChinaSun Life

Role Overview

The AVP, Product Marketing will play a pivotal role in shaping how our insurance products are positioned, communicated and brought to market.

What You Will Do

Translate product strategy and complex product features into compelling customer value propositions, market positioning and sales narratives.

Why It Might Be a Fit

Strong knowledge of insurance products, industry trends and competitive dynamics, with the ability to develop and execute integrated marketing strategies.

Requirements

  • Bachelor’s degree in Marketing, Business Administration or a related discipline.
  • Minimum 10 years of progressive experience in product marketing, including at least 5 years in a managerial or leadership capacity.
  • Strong knowledge of insurance products, industry trends and competitive dynamics.
  • Demonstrated product marketing expertise, with the ability to translate complex product features into clear, differentiated and compelling customer propositions.

Benefits

  • 5-day work
  • attractive salary
  • MPF
  • group medical insurance

To apply for this job please visit sunlife.wd3.myworkdayjobs.com.

RevOps Careers Favicon

Get the latest RevOps jobs every Monday.

No noise. Just the best GTM roles, curated weekly.

We don’t spam! Read our privacy policy for more info.

Get the full Role Intel for this job

ReLoop.me’s full Role Intel shows the real level behind the title, an estimated pay range, a must-have checklist and the questions to ask before you apply.

Tired of manual job applications?

JobCopilot auto-applies to thousands of RevOps and GTM roles on your behalf — so you can focus on interviews, not applications.

Applying for this role?

Tailor your resume to this exact role — hiring managers notice the difference.

Latest articles on the blog

RECRUITERS!

Reduce the risk of your recruitment process (applicant quality, long and inefficient process) by selecting from a relevant pool of candidates.

POST A NEW JOB NOW!