AVP Market Strategy, Activation and Communications

Role Overview

As AVP, Market Strategy, Activation, & Communications, you will lead the strategy that differentiates Group Retirement Services (GRS) in the market and connects sponsors and members with its value. You will unite sponsor and member perspectives into a differentiated market position, strengthening awareness of GRS solutions, including its 2C (individual wealth management) capabilities.

What You Will Do

You will set the commercial go-to-market agenda, lead GRS narrative and proposition communications, establish marketing investment and performance discipline, lead demand generation and commercial alignment, align enterprise and member-level mandates, shape strategic communications and market influence, and lead cross-functional launch governance.

Why It Might Be a Fit

You will have new and exciting opportunities to make life brighter for our Clients, and you will be encouraged, empowered, and challenged to be your best self. You will work with dynamic colleagues who are eager to share their knowledge with you, and your leaders will inspire and help you reach your potential and soar to new heights.

Requirements

• 10+ years of relevant industry experience, including experience within Group Retirement, Individual Wealth Management, Banking, or related financial services sectors
• Experience leading go-to-market strategy, demand generation and marketing investment analysis
• Experience developing consumer-facing wealth management marketing strategies informed by member insights
• Expertise in strategic communications, value proposition development, market positioning and go-to-market leadership; banking and/or wealth management experience preferred