Associate Brand Manager

Role Overview

The Associate Brand Manager is responsible for supporting strategic execution across the Sun-Maid brand portfolio. This role supports strategic planning, product management, project management, and integrated marketing while partnering closely with Sales, Insights, R&D, Supply Chain, and Finance to deliver results.

What You Will Do

The Associate Brand Manager will focus on disciplined portfolio management, commercial execution, and resourceful marketing execution, while identifying future growth. This role will maintain the reporting, timelines, cross-functional coordination, and performance tracking required to advance brand, portfolio, innovation, and activation priorities.

Why It Might Be a Fit

Success in this role requires a self-starter who thrives in ambiguity, prioritizes well, and is motivated by the opportunity to protect and grow brands in challenging markets.

Requirements

• 3+ years of experience in brand management with strong product marketing and P&L management background within CPG food business
• Strong ability to translate brand and portfolio strategies into disciplined execution and prioritize initiatives with the greatest business impact
• Proven capability translating data into actionable strategies and executional recommendations that drive trial, repeat, and loyalty
• Strong understanding of P&L drivers, pricing, trade, and margin management with the ability to support financial analysis and investment recommendations
• Ability to influence without authority across Sales, Finance, R&D, and Operations
• Experience coordinating Stage-Gate innovation processes and managing projects from idea to commercialization and post launch measurement
• Comfort using syndicated data (Circana is a plus), financial models, and performance metrics to guide decisions
• Strong planning, prioritization, and execution skills in fast-moving environments
• Clear, compelling communicator who can align stakeholders across multiple organizational levels
• Comfort operating in ambiguity with a bias toward action creativity and resourcefulness