Senior Inbound & CRM Analyst

Role Overview

We are looking for a Senior Inbound & CRM Analyst to work in the Eleven & Mídias unit, focusing on relationship strategies, marketing automation and conversion optimization.

What You Will Do

Main responsibilities: Plan and execute Inbound Marketing strategies, focusing on lead generation, nurturing and conversion; Structure and optimize relationship journeys, segmentations and automated CRM flows; Manage email marketing campaigns, landing pages and communication rules; …

Why It Might Be a Fit

We are looking for someone with an analytical profile, business vision and autonomy to transform data and technology into results.

Requirements

• Bachelor’s degree in Marketing, Advertising and Propaganda, Administration, Engineering, Communication or related areas
• Solid experience with Inbound Marketing, CRM and marketing automation
• Mastery of platforms such as RD Station, HubSpot, ActiveCampaign or similar
• Experience with segmentation of bases, automated journeys, lead scoring and relationship campaigns
• Knowledge of data analysis, marketing indicators and report construction
• Knowledge of GA4, Google Tag Manager and Excel or Google Sheets
• Knowledge of HTML applied to the creation and editing of email marketing
• Experience with A/B tests, conversion optimization and funnel management
• Knowledge and practical application of Artificial Intelligence in marketing, data analysis and automation

Benefits

• Life insurance
• Meal voucher
• Transportation allowance
• Partnerships with Gympass and Zenklub
• Institutional partnerships
• One Day Off on your birthday
• Free Suno Black subscription
• Annual bonus
• Health and dental plan
• Subscription to the Bull Plan – Status Invest