Customer Marketing Manager

Role Overview

As the Manager of Customer Marketing, you will work cross-functionally with Sales, Product, and Business Development teams to drive demand and increase lifetime customer value. You will be a subject matter authority focused on driving nurture and engagement strategies through creative, human-centered solutions that turn homeowners into lifelong clean energy advocates.

What You Will Do

Campaign Architecture & Content Strategy, Multi-Channel Execution, Workflow Development, Content Collaboration, Lifecycle Optimization & Innovation, Customer Journey Mapping, Testing Roadmap, Industry Leadership, Analytics & Reporting, Engagement Analysis, KPI Management, Segmentation Modeling

Why It Might Be a Fit

4+ years of related experience in CRM, database marketing, or loyalty marketing, Bachelor’s degree in Marketing, Communications, or a related field preferred, Deep knowledge of CRM databases and Marketing Automation Systems, Mastery in extracting qualitative and quantitative insights from data to drive business recommendations, Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

Requirements

• 4+ years of related experience in CRM, database marketing, or loyalty marketing
• Bachelor’s degree in Marketing, Communications, or a related field preferred
• Deep knowledge of CRM databases and Marketing Automation Systems (e.g., Salesforce, Marketo)
• Mastery in extracting qualitative and quantitative insights from data to drive business recommendations
• Excellent interpersonal and presentation skills, with the ability to build consensus among cross-functional partners

Benefits

• Dental insurance
• Vision insurance
• Compensation decisions will not be based on a candidate’s salary history

Tagged as: Marketo, Salesforce