Role Overview
Owns the end-to-end lifecycle strategy across acquisition, activation, engagement, cross-sell, retention, and win-back, mapping the customer journey for each product line and identifying moments that matter.
What You Will Do
Design onboarding journeys, find and fix drop-off points, keep customers active, drive cross-sell, build reactivation programs, and own the Superhero communication personalisation end to end.
Why It Might Be a Fit
Must have 6+ years in CRM or lifecycle marketing, with at least 3 years owning lifecycle strategy at a consumer app, fintech, or subscription business, and a strong analytical mind with experience combining data from multiple sources into actionable customer insight.
Requirements
- 6+ years in CRM or lifecycle marketing
- at least 3 years owning lifecycle strategy at a consumer app, fintech, or subscription business
- deep, hands-on CRM experience
- a strong analytical mind
- experience combining data from multiple sources into actionable customer insight
- clear, concise copywriting
- strong stakeholder skills across Product, Engineering, Data, and Compliance
Benefits
- competitive salary package
- modern CBD office with snacks, drinks, and a welcoming atmosphere
- paid parental leave on top of the government scheme for primary and secondary carers
- support for training and professional development
- an Employee Assistance Program providing mental wellbeing resources, coaching, and therapy
To apply for this job please visit linkedin.com.
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