Head of Product Marketing, Self-Serve Growth

Role Overview

The Head of Product Marketing, Self-Serve Growth will shape how millions of individuals discover, adopt, and expand their use of the Superhuman suite. Reporting to the Head of Growth, Self-Serve, you’ll define the product marketing strategy for our self-serve growth engine, connecting audience insights, positioning, and go-to-market motions across the customer journey.

What You Will Do

Set the product marketing strategy for self-serve growth across acquisition, activation, conversion, and expansion, leveraging persona-led positioning to connect individual product experiences into a seamless Superhuman suite journey.

Why It Might Be a Fit

This is an opportunity to define how an emerging AI productivity platform goes to market and make the Superhuman suite greater than the sum of its parts.

Requirements

• 10+ years in Product Marketing or Growth, including direct people leadership experience, ideally at a B2C SaaS or PLG company.
• A track record of building or leading high-performing product marketing teams.
• Experience setting product marketing strategy within a PLG or self-serve business.
• Deep expertise in audience segmentation, customer research, positioning, and go-to-market strategy, with the ability to turn insight into measurable growth.
• Strong fluency in product and growth analytics, including the ability to define success metrics, interpret user behavior, and use data to guide strategy and investment.
• Exceptional storytelling and positioning instincts, with a record of developing differentiated narratives and coaching that skill in others.
• The ability to create clarity and momentum in ambiguous environments, setting direction before all inputs are known and adapting as the business evolves.

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities