Lifecycle Marketing Specialist, Portfolio Growth

Role Overview

Join the lifecycle team and focus on marketing for portfolio products, including Notetaker, GPTZero, and others. This team member will play a significant role in growing the business by shipping 0-to-1 campaigns for new products, improving execution processes, synthesizing performance data, deepening relationships across the organization, and supporting user movement between products.

What You Will Do

Own the day-to-day execution of email and in-app campaigns within Iterable and HubSpot platforms, coordinate cross-functional projects and campaigns, build out experiment and A/B testing opportunities, pull and analyze data and reporting, manage systems and process tweaks, and help grow cross-product usage across the Superhuman suite.

Why It Might Be a Fit

We’re looking for someone who is gritty, resourceful, and excited to build something new. You’ll be the first person in this role and, in many ways, will define it. You’re comfortable switching context, working across parallel workstreams, and thriving in an environment with some ambiguity and plenty of room to shape it.

Requirements

• 2+ years of experience with lifecycle, CRM, or growth marketing
• Demonstrated ability to work autonomously with minimal oversight
• Experience working cross-functionally with both marketing and non-marketing teams
• Comfort in analyzing and pulling meaningful insights from both quantitative and qualitative data
• Fluency with first principles around email marketing, journey and automation, data analysis, segmentation, targeting, A/B testing, and a nuanced understanding of what converts for certain audiences

Benefits

• Excellent health care
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year
• 12 days of paid holidays per year
• Two floating holidays per year
• Flexible sick time
• Generous stipends
• Annual professional development budget and opportunities