Role Overview
The Head of Demand Generation & ABM (AI-native) will lead the development of target customer segments, create measures for respective segments, and translate sales targets into pipeline, opportunity, and conversation targets. The role involves forecasting and controlling the marketing pipeline, developing quarterly demand plans, and implementing cross-channel ABM programs for important corporate customers. The successful candidate will also be responsible for SEO, AEO, and website optimization, improving visitor quality, conversion, lead capture, and follow-up.
What You Will Do
The Head of Demand Generation & ABM (AI-native) will prioritize target customers based on their suitability and purchase signals, develop appropriate measures for respective segments, and translate sales targets into pipeline, opportunity, and conversation targets. The role involves forecasting and controlling the marketing pipeline, developing quarterly demand plans, and implementing cross-channel ABM programs for important corporate customers.
Why It Might Be a Fit
The successful candidate will have 6 to 10 years of experience in B2B SaaS marketing, personal responsibility for pipeline targets, and demonstrable success in building and scaling ABM and digital acquisition programs. The candidate will also have experience in leading marketing or SDR teams in a strongly growing company, a KI-native mindset, and practical use of KI in marketing processes.
Requirements
- 6 to 10 years of experience in B2B SaaS marketing
- personal responsibility for pipeline targets
- demonstrable success in building and scaling ABM and digital acquisition programs
- experience in leading marketing or SDR teams in a strongly growing company
- KI-native mindset
- practical use of KI in marketing processes
Benefits
- Competitive salary
- Attractive care services
- Personal and professional development
- Clear leadership values
- Special leadership training
- Learning units
To apply for this job please visit linkedin.com.
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