Marketing Manager

Role Overview

The Marketing Manager drives SwitchThink Solutions’ digital marketing and lead generation efforts in support of year-over-year business growth. This experienced individual contributor plans, builds, and optimizes B2B digital campaigns in HubSpot; creates written, visual, and video content; and uses analytics to continuously improve performance.

What You Will Do

Plans, builds, and launches multi-channel digital campaigns in HubSpot (email, landing pages, forms, workflows, lead nurturing, and lead scoring) to reach credit union and financial institution decision-makers. Maintains campaign calendars and manages HubSpot contact lists, segmentation, and CRM data hygiene to support accurate lead generation and attribution.

Why It Might Be a Fit

This is a hybrid position based in Phoenix, Arizona. The role owns tactical campaign decisions and brings an ‘AI-first’ mindset to every stage of marketing execution — using AI tools daily and helping build the AI agents and automations that will shape how STS markets in the future.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred; or an equivalent combination of education and experience.
• 4+ years in a digital marketing role, including B2B marketing experience.
• Demonstrated ability to plan and execute integrated digital campaigns that generate qualified B2B leads and pipeline.
• Demonstrated ability to manage multiple campaigns and deadlines simultaneously with attention to detail.
• Demonstrated ability to build emails, landing pages, workflows, lead scoring, and reports in HubSpot; working knowledge of Mailchimp.
• Demonstrated ability to produce and edit persuasive, on-brand copy for web, email, social, blogs, and ads.
• Working knowledge of Google Analytics, Google Search Console, and HubSpot analytics to measure and improve results.
• Demonstrated ability using social media management tools such as Hootsuite and/or Sprout Social for scheduling, monitoring, engagement, and reporting.
• Demonstrated ability using graphic design tools such as Canva (or similar) for graphics and presentations; video capture and editing for campaigns.
• Demonstrated ability to use AI tools such as Claude, ChatGPT, or Microsoft 365 Copilot for daily work; AI agent builders and automated workflows.
• Ability to build relationships and influences Sales, Product, executives, and vendors without direct authority.

Benefits

• Great benefits and generous compensation package