Marketing Manager – B2B

Role Overview

The Marketing Manager, B2B Marketing will develop and execute integrated B2B marketing campaigns aligned with business objectives and target audiences. The role involves managing campaign activities from initial briefs and content development through execution, optimization, and performance reporting.

What You Will Do

Key responsibilities include developing and executing integrated B2B marketing campaigns, managing campaign activities, supporting product launches, and coordinating multiple projects simultaneously.

Why It Might Be a Fit

The ideal candidate will have 5-8+ years of progressive marketing experience, ideally in B2B, integrated marketing, or enterprise marketing, with a strong understanding of B2B marketing, digital channels, and social media strategy, particularly LinkedIn.

Requirements

• 5-8+ years of progressive marketing experience
• Experience in financial services, banking, asset management, investment products, or a comparable enterprise marketing environment
• Strong understanding of B2B marketing, digital channels, and social media strategy, particularly LinkedIn
• Experience supporting integrated campaigns, media planning, content development, or campaign execution
• Ability to analyze campaign performance and use insights to inform marketing decisions
• Strong project management and organizational skills
• Excellent written and verbal communication skills
• Strong stakeholder management skills and experience collaborating with internal teams and external agencies