Demand Generation Specialist

Role Overview

The Demand Generation Specialist is responsible for planning, coordinating, executing, and reporting on integrated marketing programs that drive awareness, engagement, pipeline, and revenue growth. This role supports multi-channel demand generation initiatives including digital marketing, webinars, social media, email marketing, events, and paid programs. A key focus of this position is developing and executing webinar strategies and managing social media channels to increase audience engagement, generate qualified leads, and strengthen brand visibility.

What You Will Do

Develop, coordinate, and execute integrated demand generation campaigns that support pipeline and revenue objectives. Partner with internal stakeholders and external vendors to launch campaigns across multiple marketing channels. Lead webinar strategy, planning, promotion, execution, and post-event follow-up to drive audience engagement and lead generation.

Why It Might Be a Fit

3+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing. Experience developing and executing marketing campaigns across multiple channels, particularly email, webinars, and social media. Strong webinar program management experience, including strategy development, platform administration, promotion, and reporting.

Requirements

• 3+ years of experience in demand generation, digital marketing, campaign management, or B2B marketing.
• Experience developing and executing marketing campaigns across multiple channels, particularly email, webinars, and social media.
• Strong webinar program management experience, including strategy development, platform administration, promotion, and reporting.
• Experience managing corporate social media channels, content calendars, and engagement strategies.
• Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce.
• Working knowledge of demand generation, lead nurturing, lead management, and marketing funnel best practices.
• Strong project management, organizational, and communication skills, with experience leveraging project management tools like Asana or Wrike.
• Ability to analyze campaign performance and translate data into actionable recommendations.
• Experience collaborating across marketing, sales, product management, executives and cross-functional teams in a fast-paced environment.
• B2B SaaS technology and ecommerce experience preferred.

Benefits

• Competitive health insurance benefits
• PTO
• Volunteer time off
• Employer-paid short- and long-term disability
• Parental and adoption leave
• 401(k)
• Tuition reimbursement