Digital Marketing Specialist

Role Overview

The Digital Marketing Specialist will be responsible for website management, digital technology development, and digital marketing solutions for Syngenta Seeds. The role involves monitoring website performance, resolving technical issues, and ensuring SEO support. The specialist will also be responsible for content marketing, social media management, and analytics reporting.

What You Will Do

The main day-to-day responsibilities include monitoring website performance, resolving technical issues, conducting SEO audits, optimizing user experience, planning content, managing social media, setting up advertising, and preparing analytics reports.

Why It Might Be a Fit

To be a fit for this role, you will need to have experience in digital marketing, content marketing, and technical support. You should be able to analyze web analytics, understand UX/UI design, and work with AI tools. The role requires strong analytical and problem-solving skills, as well as the ability to work with cross-functional teams.

Requirements

• Education in the field of digital marketing or in the IT sphere
• Experience in digital marketing/SMM/content marketing/performance/web projects for at least 3 years
• Expertise and experience in technical support and development of websites, mobile applications, and other digital tools
• Confident reading of GA4 and Yandex.Metrica reports
• Understanding the principles of UX/UI design and conversion optimization
• Experience working with content management systems (WordPress, Drupal, etc.)
• Skills in working with graphics/video (Canva/Figma/CapCut, etc.)
• Understanding SMM metrics (coverage, ER, growth, clicks, leads) and being able to make conclusions
• Skills in copywriting/editing: texts for the site and posts, landings, SMM, e-mail
• English language – Upper Intermediate and above
• Literate written speech in Russian and Kazakh languages

Benefits

• Competitive salary
• Opportunities for professional growth and development
• Collaborative and dynamic work environment
• Access to the latest digital marketing tools and technologies
• Chance to work with a global company in the field of agriculture

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