Field Marketing Manager

Role Overview

The Field Marketing Manager will execute campaign plans to meet or exceed financial objectives, develop collaborative partnerships with growers and channel, and lead campaign execution for NPL and strategic products.

What You Will Do

The role involves market research, customer feedback, campaign effectiveness, managing and tracking division A&P budget, and deploying touchpoint strategy to achieve best ROI of A&P and quick awareness to conversion journey for NPLs.

Why It Might Be a Fit

The ideal candidate will have a proven track record in sales, sales & marketing management, and experience in managing campaigns and BTL touchpoints. They should also have influencing skills, team management skills, and the ability to understand customer needs and business drivers.

Requirements

• Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications
• Understanding of Agri and Rural Marketing concepts and methods
• Understanding of grower/retailer behaviours
• Understanding of the digital systems required to implement the Campaign initiatives
• Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives
• Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years)
• Experience of managing the Campaigns & BTL touchpoints, launch of NPLs with Retailers /growers
• Proven influencing skills
• Proven track record in being a good team player and team management skills
• Strong ability to understand customer needs, structure and business drivers
• Coordination with TMs & BM & other Sales team members within a particular division
• Influencing capability at Divisional level
• Handling pressure of mutiple stakeholders
• Right attitude & go getter approach
• Proactive approach
• Sets ambitious strategic goals
• Communicates with impact
• Leads change and holds ambiguity
• Builds a culture of innovation
• Focuses on customers
• Manages for performance
• Develops people, organization and self
• Collaborates across boundaries