GTM and Campaign Lead – Fiber

Role Overview

The Go To Market & Campaign Lead is responsible for ensuring that national campaigns are executed effectively in local markets. They own end-to-end planning and execution for seasonal campaigns, translating national creative and timing into locally executable field programs. They also own the GTM translation process, determining how national initiatives land in the field and what it means for local messaging, partner activation, and market-level execution.

What You Will Do

The successful candidate will be responsible for campaign planning and execution, field translation, campaign calendars, creative alignment, performance tracking, GTM translation, field readiness packages, gap identification, GTM calendar, and upstream feedback loop. They will also manage stakeholder alignment, national interface, and internal alignment.

Why It Might Be a Fit

The ideal candidate will have 7 years of related work experience, a bachelor’s degree, and experience owning seasonal or campaign-based marketing programs end-to-end. They will be comfortable operating in a high-velocity environment and have experience working at the intersection of national brand marketing and local field execution.

Requirements

• Bachelor’s degree
• 7 years of related work experience
• 5+ years in marketing, GTM, or field operations
• Demonstrated experience owning seasonal or campaign-based marketing programs end-to-end
• Strong project management skills
• Ability to synthesize complex national initiatives quickly
• Experience in telecom, broadband, or a subscription-based consumer business preferred
• Familiarity with direct-to-consumer local marketing tactics
• Experience working at the intersection of national brand marketing and local field execution
• Background in campaign measurement and reporting

Benefits

• Medical, dental, and vision insurance
• Flexible spending account
• 401(k)
• Employee stock grants
• Employee stock purchase plan
• Paid time off
• Paid parental and family leave
• Family building benefits
• Back-up care
• Enhanced family support
• Childcare subsidy
• Tuition assistance
• College coaching
• Short- and long-term disability
• Voluntary AD&D coverage
• Voluntary accident coverage
• Voluntary life insurance
• Voluntary disability insurance
• Voluntary long-term care insurance
• Mobile service & home internet discounts
• Pet insurance
• Commuter and transit programs