CRM & Lifecycle Marketing Manager

Role Overview

The CRM & Lifecycle Marketing Manager will be responsible for CRM campaigns along the entire B2B customer journey, developing data-driven email campaign measures to generate qualified leads and build sustainable customer relationships.

What You Will Do

The role involves designing and implementing data-driven marketing campaigns, analyzing campaign results, and deriving optimizations and action recommendations for marketing and sales.

Why It Might Be a Fit

The ideal candidate will have several years of experience in CRM marketing, campaign management, email marketing, or marketing automation in the B2B field, with a good understanding of target group segmentation, lead management, and scoring.

Requirements

• Several years of experience in CRM marketing, campaign management, email marketing, or marketing automation in the B2B field
• Secure handling of CRM, marketing automation, or email marketing platforms
• Experience in designing and implementing data-driven marketing campaigns along the customer journey
• A good understanding of target group segmentation, lead management, and scoring
• Analytical strength and joy in translating data into concrete action recommendations and measures
• Structured working method, high level of self-responsibility, and high quality standards
• Communication strength and the ability to win over and communicate with different stakeholders from marketing, sales, and technology

Benefits

• Responsible role with direct influence on growth and lead generation
• Large design scope for campaigns, segmentation, and personalization
• Collaboration with engaged colleagues from marketing, sales, editorial, and data
• 28 days of vacation
• Flexible remote office possibilities
• An attractive salary package
• An unlimited fixed-term contract with a lot of self-responsibility
• Modern technical equipment
• Full expenses for our 13 Professional Briefings
• An office in central Berlin with the flair of the Berliner Kult-Café Einstein
• Growth culture with strong personal and professional development opportunities

Tagged as: Data Analysis